May 2025

In the world of B2B marketing, where the sales cycle can stretch over weeks—or even months—lead nurturing is critical to converting prospects into customers. And one of the most powerful tools in your arsenal? Email workflows. When done right, a well-crafted B2B email marketing workflow can automatically move leads down the funnel, build trust, answer […]

Launching a new product in the B2B space is an exciting milestone. However, it’s also a high-stakes event that requires careful planning, coordination, and execution. A weak B2B product launch strategy can cost time, money, and trust in the market. In this article, we’ll explore 7 common B2B product launch mistakes and provide actionable tips

In the world of B2B marketing, the terms demand generation and lead generation are often used interchangeably — but they’re far from the same thing. Understanding the difference between the two is essential to building a high-performing marketing engine that not only attracts interest but also converts it into revenue. In this article, we’ll break

In 2025, LinkedIn continues to reign supreme as the #1 platform for B2B lead generation. With over 1 billion users worldwide and 65 million decision-makers, it’s no surprise that more than 80% of B2B leads from social media come directly from LinkedIn. But LinkedIn isn’t just a digital Rolodex anymore — it’s a high-performance marketing

Startups are built on ambition. They move fast, aim high, and often operate with limited resources. When it comes to marketing, the challenge lies in executing high-impact strategies without the luxury of a full in-house team. This is where Fractional B2B Marketing Teams come in — providing startups with expert talent, strategic focus, and scalable