June 2025

Why B2B PPC Fails

Why B2B PPC Fails (and How to Fix It)

B2B companies are spending thousands on Google Ads, LinkedIn Ads, and other PPC channels—only to see poor results. No pipeline growth, no qualified leads, and mounting frustration. Sound familiar? Truth is, B2B PPC doesn’t fail because of the platform. It fails because it’s not built for how B2B buyers actually make decisions. In this article, […]

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fractional marketing team

How a Fractional Marketing Team Can Cut Costs and Boost Results for Startups

In the fast-paced world of startups, every rupee—or dollar—counts. You need to grow fast, beat your competition, and impress investors… all while operating on limited resources. That’s where a fractional marketing team becomes a game-changer. Instead of hiring full-time staff for every marketing role, startups are increasingly turning to fractional marketing teams—an agile, budget-friendly approach

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