A behind-the-scenes look at how a targeted 30-day Google Ads campaign helped a B2B services company jumpstart their pipeline with qualified leads.
The Challenge
A mid-sized B2B professional services firm approached us struggling to generate consistent leads. Their organic strategy was solid, but slow. They needed a quick pipeline boost to engage their sales team and prove traction to investors.
- Industry: HR Tech Services
- Target Audience: HR Heads and Operations Managers at companies with 100–1000 employees
- Problem: Low inbound activity, inconsistent lead flow, and sales team with limited conversations in pipeline.
They had heard of PPC before but were skeptical—“Isn’t B2B traffic expensive? And can it even work in 30 days?”
We offered them our 30-Day Pipeline Boost program to answer that question.
The Strategy: Precision-Targeted Google Ads
Instead of broad campaigns, we built a laser-focused, no-fluff Google Ads funnel with the following components:
1. Persona-Based Keyword Research
We targeted decision-stage queries:
- “Best employee engagement tools for SMEs”
- “HR outsourcing for tech startups”
- “Remote HR consultants near me”
2. Landing Page with a Clear CTA
We built a one-page lead gen landing page with:
- A simple headline
- Social proof from real clients
- A strong call-to-action: “Book Your Free Strategy Call”
3. Negative Keywords + Smart Bidding
To filter out junk traffic, we aggressively used:
- Job seeker and career-related negatives
- Irrelevant geographies
- Exact match targeting
📊 The Results (in 30 days)
| Metric | Result |
|---|---|
| Total Spend | $1,200 |
| Impressions | 18,900 |
| Clicks | 482 |
| Avg. CPC | $2.49 |
| Qualified Leads Generated | 19 |
| Cost per Qualified Lead | ~$63 |
| SQLs (Sales-Qualified Leads) | 7 |
| Demos Booked | 4 |
| Closed Deals (in pipeline) | 2 (worth ~$11,000 ACV each) |
💡 ROI Estimate: $22,000 in pipeline from a $1,200 ad spend.
🔑 What Made This Work
- Niche clarity: We weren’t trying to boil the ocean.
- Strong offer: “Free HR Health Check” created urgency and relevance.
- Landing page focus: No menus. No fluff. Just conversion.
- Tight feedback loop: Daily budget tuning and ad copy optimization.
🧩 Can This Work for You?
The answer is YES—if your offer is tight, your targeting is clear, and your follow-up is sharp.
The 30-Day Pipeline Boost isn’t a magic wand. It’s a rapid testing environment to identify what clicks (pun intended) and what doesn’t—so you can scale fast or pivot smart.
🎯 Final Thought
If you’re in B2B and still waiting for organic or referrals to “kick in,” it’s time to test PPC—not as an expense, but as a pipeline validation engine.
👉 Want to run your own 30-Day Pipeline Boost? Book a free discovery call.
