In the world of B2B marketing, leads aren’t just numbers — they’re potential deals, future clients, and revenue opportunities. But what if we told you that most B2B PPC campaigns are fishing in the wrong pond? 🎣
At our agency, we’ve found that the magic formula for higher quality leads is not just Google PPC — it’s the powerful combo of YouTube Ads + Google Search Ads, working together in a strategic funnel.
Let’s break down how this works — and how it can 2X the quality of your leads.
🎯 The Problem with Traditional PPC
Running Google PPC campaigns alone can deliver traffic, yes — but it often misses the demand generation piece.
People might click, but:
- They don’t know your brand.
- They’re comparing 10 vendors at once.
- They’re not pre-sold on your value.
This means lower conversion rates, longer sales cycles, and more unqualified leads.
💡 The Funnel That 2Xes Lead Quality
Here’s how we solve this with a 3-step advertising funnel:
1️⃣ YouTube for Demand Generation
YouTube Ads are not just for B2C or product demos. In B2B, they’re a powerful way to:
- Build awareness with decision-makers
- Pre-frame your value before a Google search happens
- Emotionally connect through storytelling
We use custom audience targeting (based on job titles, keywords, and web visits) to show ads that warm up cold audiences.
🎥 Example: A short video titled “3 Common Mistakes B2B Teams Make With PPC” can build trust and thought leadership.
2️⃣ Google PPC for Lead Capture
Once that awareness is built, prospects search Google with more intent. That’s when your PPC ad appears — and now they recognize your brand.
Because they’ve seen your YouTube video:
- They click more confidently.
- They stay longer on your site.
- They fill out the form with higher intent.
Result: Better CPL, higher MQL quality, and a happier sales team 🎯
3️⃣ Retargeting to Close the Loop
Finally, we bring them back with LinkedIn and Meta retargeting ads that reinforce trust and offer social proof.
🔥 Bonus: We show case studies, testimonials, and calls to action like “Book a 30-Minute Strategy Call.”
📈 Real Results: A Quick Case Snapshot
For an HR SaaS client, we launched this 3-part funnel:
- YouTube awareness ads → 32,000 impressions in 3 weeks
- Google PPC → 36 leads in 30 days
- Retargeting → Added 8 high-intent calls from warm prospects
Compared to their previous Google-only setup, the lead quality doubled and sales conversion rates improved by 28%.
🙌 Final Thought: Build the Funnel, Not Just the Ads
Most agencies run ads. We build funnels.
And that’s the difference between getting clicks… and generating revenue.
If your current PPC setup feels like a vending machine that eats your budget and never drops the candy 🍬 — it’s time for a smarter strategy.
