Your step-by-step guide to launching your first paid campaign with confidence
When you’re launching your first PPC (Pay-Per-Click) campaign — especially in the B2B space — it can feel overwhelming. Google Ads, keyword match types, conversion tracking, landing pages… where do you even start?
This 30-day launch plan is designed to guide you step-by-step, from strategy to launch, and ensure your first paid campaign doesn’t just go live — but performs.
Week 1: Discovery & Strategy
Before you write an ad or touch Google Ads, lock down the foundation.
✅ Key Actions:
- Define your offer: What are you promoting — a free trial, consultation, quote request?
- Identify your audience: Who is the buyer? (Industry, job title, geography, etc.)
- Clarify goals: Do you want form fills, demo bookings, or phone calls?
- Choose your platform: For most B2B, start with Google Search Ads. Add LinkedIn or YouTube later.
- Set a budget: We recommend at least $1,000/month to start with Google Ads.
💡 Pro Tip: A clear value prop + CTA = a strong campaign backbone.
Week 2: Research & Setup
Now you’ll start laying the technical and creative groundwork.
✅ Key Actions:
- Keyword research using tools like Google Keyword Planner or Ubersuggest.
- Group keywords into themed ad groups (e.g., “embroidery digitizing service” vs. “custom logo stitching”).
- Build a landing page focused on ONE goal (e.g., book a free quote).
- Set up Google Ads account (or audit an existing one).
- Install tracking tags: Google Tag Manager + Google Analytics + conversion tracking.
🛠 Tools you’ll need:
- Google Ads account
- Google Tag Manager
- Google Analytics (GA4)
- Hotjar (optional for behavior insights)
Week 3: Campaign Build & QA
This is where your campaign takes shape.
✅ Key Actions:
- Write compelling ad copy (headline, description, call to action).
- Build your campaign in Google Ads:
- Choose campaign type (Search recommended for B2B)
- Select locations, languages, bidding strategies
- Add your keywords + ads + extensions
- Create negative keyword list (to avoid wasted spend)
- QA your setup:
- Test ad previews
- Confirm conversion events fire properly
- Review landing page for speed, mobile experience, and messaging
📌 Make sure your ads align tightly with the keywords and the offer.
Week 4: Launch & Optimize
Your campaign goes live — but your job isn’t done. This is where real learning begins.
✅ Key Actions:
- Launch campaign (typically on a weekday morning for better early performance)
- Monitor daily for:
- Search terms report
- Click-through rate (CTR)
- Conversion volume
- Budget pacing
- Make light optimizations:
- Pause poor-performing keywords
- Adjust bids based on cost/conversion
- Refine negative keywords
🎯 Remember: Don’t panic in the first few days. Let data accumulate.
Bonus: End-of-Month Review
At the end of the 30-day cycle, review performance and plan your next move.
✅ Analyze:
- What worked? What didn’t?
- Which keywords and ads converted?
- Did leads match your target audience?
- What’s the CPA (Cost per Acquisition)?
Decide:
- Should you scale?
- Add another campaign (like Retargeting or YouTube)?
- Improve landing page or test offers?
Conclusion: Launch Smart, Not Fast
A successful B2B PPC campaign isn’t just about getting ads live — it’s about launching them with strategy, structure, and scalability in mind.
This 30-day launch plan gives you the right foundation to:
- Attract the right traffic
- Convert quality leads
- Avoid expensive mistakes
- And grow smarter with every iteration
💬 Need help setting this up for your own B2B business or client? I offer done-for-you PPC launch services designed specifically for startups and service-based businesses.
