Khurram Zahid – Kay Zee Consulting

Author name: Khurram Zahid

Khurram Zahid is the founder of Kay Zee Consulting, a B2B performance marketing agency serving companies in Pakistan, Saudi Arabia, UAE, and across the Middle East. With 15+ years of experience in B2B demand generation, PPC, and SEO, he has helped companies scale from zero to 1,500+ qualified leads per month and achieve 10x ROAS on advertising budgets. He specialises in building the marketing systems that create predictable, measurable pipeline for B2B startups and SMEs.

Social Media Ads or Search Ads: Decoding Digital Advertising

December 31, 2023

Crafting an effective advertising strategy can be a real challenge. Many marketers debate the merits of social media ads versus search ads. In this article, I’ll dive into the strengths of each type of ad and explore the power of combining them. By understanding the unique benefits of social media ads and search ads, you […]

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MQLs: What is that and why does it matter?

In the world of B2B marketing, Marketing Qualified Leads (MQLs) may sound like a fancy term, but trust me, it’s incredibly valuable. Let me break it down for you. So, what exactly are MQLs? Well, they’re those awesome B2B leads that the sales team doesn’t immediately pounce on. Instead, the marketing team takes a little