Your step-by-step guide to launching your first paid campaign with confidence When you’re launching your first PPC (Pay-Per-Click) campaign — especially in the B2B space — it can feel overwhelming. Google Ads, keyword match types, conversion tracking, landing pages… where do you even start? This 30-day launch plan is designed to guide you step-by-step, from […]

Go beyond vanity metrics—track what actually moves revenue If you’re managing PPC campaigns for B2B, chances are you’ve been told to watch metrics like click-through rate (CTR) and cost per click (CPC). But here’s the truth: ✅ CTR and CPC are surface-level.🚫 They don’t guarantee quality leads, revenue, or pipeline growth. In B2B, where sales

Your decision-making guide based on budget, goals & sales cycle When it comes to B2B advertising, two platforms dominate the conversation: Google Ads and LinkedIn Ads. Both can drive leads, generate pipeline, and scale growth — but only if used in the right context. So the big question is: which one should you start with?

AI chatbots have exploded in popularity – ChatGPT famously hit 100 million users within two months of launch – fueling a narrative that generative AI might “replace Google.” For busy CEOs and CMOs, this raises the question: is traditional search marketing on the chopping block? The hype is real, but the data tells a different story.

Most B2B ad campaigns stop right before the finish line. You’ve spent money on demand gen and lead gen, brought the right visitors to your website, and then… crickets. They leave. You lose them. That’s where retargeting comes in—the silent closer in your B2B funnel. Let’s unpack how to use retargeting to turn cold prospects