In the world of B2B marketing, leads aren’t just numbers — they’re potential deals, future clients, and revenue opportunities. But what if we told you that most B2B PPC campaigns are fishing in the wrong pond? 🎣 At our agency, we’ve found that the magic formula for higher quality leads is not just Google PPC […]
🚀 How We Combine YouTube Ads and Google PPC to 2X Lead Quality Read More »
In the fast-paced world of startups, every rupee—or dollar—counts. You need to grow fast, beat your competition, and impress investors… all while operating on limited resources. That’s where a fractional marketing team becomes a game-changer. Instead of hiring full-time staff for every marketing role, startups are increasingly turning to fractional marketing teams—an agile, budget-friendly approach
How a Fractional Marketing Team Can Cut Costs and Boost Results for Startups Read More »
In the world of B2B marketing, where the sales cycle can stretch over weeks—or even months—lead nurturing is critical to converting prospects into customers. And one of the most powerful tools in your arsenal? Email workflows. When done right, a well-crafted B2B email marketing workflow can automatically move leads down the funnel, build trust, answer
The Ultimate Guide to Email Workflows for B2B Lead Nurturing Read More »
Launching a new product in the B2B space is an exciting milestone. However, it’s also a high-stakes event that requires careful planning, coordination, and execution. A weak B2B product launch strategy can cost time, money, and trust in the market. In this article, we’ll explore 7 common B2B product launch mistakes and provide actionable tips
7 Common B2B Product Launch Mistakes (And How to Avoid Them) Read More »
In the world of B2B marketing, the terms demand generation and lead generation are often used interchangeably — but they’re far from the same thing. Understanding the difference between the two is essential to building a high-performing marketing engine that not only attracts interest but also converts it into revenue. In this article, we’ll break
Demand Generation vs. Lead Generation: What’s the Difference and Why It Matters Read More »
In 2025, LinkedIn continues to reign supreme as the #1 platform for B2B lead generation. With over 1 billion users worldwide and 65 million decision-makers, it’s no surprise that more than 80% of B2B leads from social media come directly from LinkedIn. But LinkedIn isn’t just a digital Rolodex anymore — it’s a high-performance marketing
Top LinkedIn Marketing Tactics for B2B Lead Generation in 2025 Read More »
