Author name: Kay Zee

Launching a new product in the B2B space is an exciting milestone. However, it’s also a high-stakes event that requires careful planning, coordination, and execution. A weak B2B product launch strategy can cost time, money, and trust in the market. In this article, we’ll explore 7 common B2B product launch mistakes and provide actionable tips […]

In the world of B2B marketing, the terms demand generation and lead generation are often used interchangeably — but they’re far from the same thing. Understanding the difference between the two is essential to building a high-performing marketing engine that not only attracts interest but also converts it into revenue. In this article, we’ll break

In 2025, LinkedIn continues to reign supreme as the #1 platform for B2B lead generation. With over 1 billion users worldwide and 65 million decision-makers, it’s no surprise that more than 80% of B2B leads from social media come directly from LinkedIn. But LinkedIn isn’t just a digital Rolodex anymore — it’s a high-performance marketing

Startups are built on ambition. They move fast, aim high, and often operate with limited resources. When it comes to marketing, the challenge lies in executing high-impact strategies without the luxury of a full in-house team. This is where Fractional B2B Marketing Teams come in — providing startups with expert talent, strategic focus, and scalable

Email marketing remains one of the most powerful tools in the B2B marketer’s arsenal. When done right, it builds relationships, nurtures leads, and drives conversions at scale. But the key question is: What are the best email marketing strategies for B2B businesses in 2025? In this guide, we’ll break down top-performing B2B email strategies, supported

In today’s fast-paced digital landscape, B2B businesses must build strong relationships, nurture leads carefully, and drive consistent revenue growth — all while managing limited resources.That’s where marketing automation steps in, transforming how B2B companies engage prospects, shorten sales cycles, and scale their marketing efforts efficiently. In this article, we’ll explore what marketing automation is, why